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Above & Beyond Group — from concept to completion
FROM CONCEPTTO COMPLETION

WHO WE ARE

We are an event management agency driven by creativity, craftsmanship, and cultural insight. With a skilled team of designers, architects, and creative strategists, we develop event concepts and themes that reflect both global standards and deep Saudi cultural knowledge.

Our in-house production workshop brings these ideas to life through the expertise of our craftsmen, carpenters, and advanced machinery ensuring seamless execution and premium quality. Complementing this.

We leverage an extensive network of trusted local and international suppliers, enabling us to deliver tailored solutions and complete event experiences with precision and reliability. At our core, we are dedicated to turning ideas into immersive events that inspire, connect, and leave a lasting impression.

WHO WE ARE
IDEOLOGY
EXPERTISE

EVENT MANAGEMENT

CONCEPTUAL DESIGN

We focus on creating functional and accurate event concepts. Through detailed renders, layout planning, and technical studies, we deliver solutions that are both creative and execution-ready. This approach ensures efficiency and precision before production begins.

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PRODUCTION & FABRICATION

We manage the complete production and fabrication process in-house, ensuring precision and efficiency at every stage. Our workshop delivers custom stages, booths, event zoning, fit-outs, and large-scale installations with reliable quality and speed. From technical detailing to final on-site assembly, we provide solutions that are both creative and execution-ready.

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EVENT STAFFING

We provide professional event staffing solutions tailored to each project's requirements. Our recruitment process covers screening, training, and deployment to ensure reliable and well-prepared teams. With over 200 trained staff, we deliver consistent support across cultural, corporate, and large-scale events.

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OUR PARTNERS

The following projects with leading clients demonstrate extensive expertise and innovative experience in KSA

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SIGNATURE PROJECTS

Artilay Booth
2025

Artilay Booth

We brought Artilay's vision to life with a refined booth design that perfectly embodied the brand's luxury and craftsmanship. From conceptual design to on-site fabrication, every detail was thoughtfully executed, from the sleek architectural structure to the warm, inviting lounge setup. The booth highlighted Artilay's premium finishes and artisanal touch, creating an elegant space that seamlessly balanced functionality with brand storytelling.

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Conceptual Design, Production & Fabrication
Downtown Design
2025

Downtown Design

At JAX Riyadh, we delivered a standout booth for Downtown Design that combined creativity, functionality, and flawless execution. From the initial concept through production and fabrication, our team ensured a seamless process and a final design that reflected the event's innovative spirit. The booth offered a modern and engaging environment, leaving a lasting impression on visitors while showcasing the brand's identity with sophistication.

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Conceptual Design, Production & Fabrication
Rotana Mohammed Abdo Stage
2025

Rotana Mohammed Abdo Stage

Successfully managed the mantling and dismantling of a 2,000 sqm stage for Rotana, delivering a seamless large-scale operation with precision, efficiency, and on-time execution at one of Riyadh's landmark venues.

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Production – Mantling & Dismantling 2,000 sqm stage
Biennale Opening And Closing Event
2025

Biennale Opening And Closing Event

Provided comprehensive staffing solutions to support the Biennale Concierge Team, including airport, hotel, and on-site event support.

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Event Staffing
Obeikan Booth
2025

Obeikan Booth

Delivered a full turnkey project from innovative concept design to production and fabrication. Combining creativity with precision, the booth was first built in our Riyadh warehouse for quality assurance, then executed on-site to perfection, marking one of our most successful and impactful large-scale builds at LEAP 2025.

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Conceptual Design, Production & Fabrication
TAIT Booth
2025

TAIT Booth

From concept to completion, we successfully delivered two bespoke booth designs for TAIT, reflecting their brand identity with precision and creativity. The first, a 3x3 Booth at Mandarin Al Faysaliya, showcased an elegant and functional setup tailored for an intimate space. The second, a larger 6x8 Booth at SEA Expo Riyadh Front Exhibition 2025, offered a striking presence with a modern design and flawless execution. Both projects highlight our expertise in transforming ideas into impactful experiences through meticulous planning, production, and fabrication.

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Conceptual Design, Production & Fabrication
TAIT Final Fantasy
2025

TAIT Final Fantasy

This project brought the world of Final Fantasy to life through an immersive booth design that captured the energy and excitement of the e-gaming industry. From conceptualization to fabrication, every element was crafted to create an engaging visitor experience with striking visuals and interactive features.

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Conceptual Design, Production & Fabrication
Live Nation Office
2025

Live Nation Office

Provided the creative concept, production, and on-ground execution for the Live Nation office in KSA. The project focused on developing a distinctive office environment inspired by Live Nation’s entertainment-driven identity, translating brand values into spatial design elements. The scope included concept development, custom fabrication, and site execution, resulting in a functional and immersive workspace aligned with the brand’s culture and vision.

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Conceptual Design, Production & Fabrication
Riyadh Season Premier Padel
2025

Riyadh Season Premier Padel

Above and Beyond delivered the full production and execution for the Premier Padel Riyadh Season P1, contributing to the successful setup of a world-class tournament environment. The scope included the structural build, lighting integration, and coordination of key venue elements, ensuring every component was installed with precision and aligned with international event standards. Our team managed all on-ground operations and execution phases, bringing together materials, technical elements, and logistics to transform the space into a fully operational arena ready to host the tournament.

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Production & Fabrication
Rotana Concerts In Ula
2025

Rotana Concerts In Ula

Handled end-to-end logistics, including flight bookings, accommodation, and on-ground transportation with dedicated drivers and team leaders, ensuring smooth and well-coordinated operations for the concerts.

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Logistics
Tourise Event
2025

Tourise Event

We delivered the full production and on-ground execution for the STA Tourise Event 2025 at The Ritz-Carlton Riyadh. The scope included fabrication, installation, and site execution of all event elements. Our team managed on-site coordination and quality control to ensure smooth delivery. The result was a well-executed event environment delivered on time and to specification.

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Production & Fabrication
Google Cloud Summit
2025

Google Cloud Summit

Provided full production and on-ground execution for the Google Cloud Summit 2025 in KSA. The scope included build, installation, and site execution of all event elements, with on-site coordination and quality control to ensure smooth delivery. The event was delivered to specification, supporting a seamless corporate experience.

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Production & Fabrication
Al Rouh Experience
2025

Al Rouh Experience

Provided full production and on-ground execution for Al Rouh Experience 2025, KSA. Delivering immersive installations focused on sensory engagement and cultural storytelling. The scope included build, installation, and site execution of all experience elements, with on-site coordination ensuring a seamless visitor journey.

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Production & Fabrication
Hajj Expo
2025

Hajj Expo

Provided professional event staffing for Hajj Expo, supporting on-ground operations across the event. The scope included staff deployment, coordination, and on-site support to ensure smooth visitor flow and operational efficiency. The team contributed to a smooth and well-organized event experience throughout the exhibition.

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Event Staffing
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LET'S BRING YOUR
IDEA TO LIFE!

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Feel free to connect with us for a consultation or request.

EMAIL: Inquiries@beyondgroup.com.sa, above.and.beyond.aab.sa@gmail.com WHATSAPP: +966 50061 1235